Considering other dates in The Off Road Championship (TORC) Series
About The Lucas Oil Off Road Racing Series (LOORRS)
The Lucas Oil Off Road Racing Series is the evolution of the long standing support of short course racing by Forrest Lucas and Lucas Oil Products. Steeped in the Midwest tradition of short course off road racing infused with a West Coast influence, Lucas Oil Off Road Racing brings intense four wheel door to door action to challenging, fan friendly tracks.
A Minimum of Over 120 Shows on Television in 2011 including:
8 – 1 Hour Broadcasts on CBS
30 – 1 Hour Broadcasts on SPEED
16 – 1 Hour Broadcasts on Versus
16 – 1 Hour Broadcasts on MavTV
All TV contracts good through 2012
Estimated Household Reach
CBS 116 Million (Nielsen Wire)
SPEED 78 Million (Cable Ad Bureau)
VERSUS 75 Million (Cable Ad Bureau)
MAVTV 33 Million (MAVTV Media Kit)
Print Coverage
The Lucas Oil Off Road Series also has a huge presence in all types of print media, from event programs, to news letters to nationally distributed magazines. We run monthly ads, produce multiple page feature articles and advertise via cross-marketing with our Team Lucas members' advertising. Our print coverage reaches millions of people annually and is just one more reason why your potential sponsors will want to jump on board!
Download the Lucas Oil Series marketing presentation
About The Lucas Oil Off Road Racing Series (LOORRS)
